BOYS AND GIRLS CLUB
SAVE THE PRIZES
Creative Directors: Jeff Martin, Dave Cook
Senior Art Director: Lindsey Mills
Copywriter: Ryker Fitch
Production: Lumenati
To set Boys and Girls Clubs of Metro Denver (BGCMD) Dream House Raffle apart from similar raffles, we took deliberate steps away from the sad, pleading, charity approach which is tired and uninspiring.
We discovered that while helping kids is an important issue, the real driving factor to selling more raffle tickets is the amazing odds of winning (1 in 20).
So, we flipped the usual charity ad convention on its head (and added a little fun and humor into the category) by creating a campaign called “Save The Prizes.” A charming kid from Boys and Girls Clubs of Metro Denver tugs at our audience's heart-strings to help these “poor, unfortunate prizes find a home” by buying raffle tickets.
Every year, thousands of raffle prizes go unwon.
We exceed our Early Bird #1 raffle goal by 5%, and the 2018 drawing overall exceeded
last year’s by over 20%; making it the most successful in years.
