NORWEGIAN AIRLINES + DENVER INTERNATIONAL AIRPORT
Fly Like The Queen
Creative Directors: Jeff Martin, Dave Cook
Senior Art Director: Lindsey Mills
Motion Graphic: Lindsey Mills
Art Director: Olivia Conroy
Copywriter: Rachel Block
Production: Image Brew
Director: Steven Capstick
To promote Norwegian Air’s $179 non-stop flight from Denver to London, we had the “Queen of England” parachute into Coors Field and throw the first pitch during au0003 Rockies game. Before the big jump, we filmed a jumbotron video of our Queen lookalike announcing that she was coming to Colorado to spread the word about Norwegian’s new route. As the video ended, our queen parachuted into the stadium. Throughout the game, signage lit up the stadium urging attendees to text Norwegian for a chance to win a pair of free roundtrip flight tickets. By the end of the game, our stunt had been covered by a variety of news networks and thoroughly enjoyed by all Rockies fans present.
AWARDS
The Denver Fifty 2019
District 12 ADDY Award: Gold
Once she recovered, she returned to the field to throw the first pitch.
Throughout the game, signage lit up the stadium urging attendees to text Norwegian for a chance to win a pair of free roundtrip flight tickets.
And in the 7th inning, the queen was back on the jumbotron, encouraging Rockies fans to enter the sweepstakes.