The Mountain Collective wanted to appeal to an exclusive group of people—a cadre
of skiers and snowboarders with wanderlust in their veins and inexplicable
excitement around every mountain.
To capture and highlight this exclusivity and passion, we created a strategic,
integrated campaign that mirrored the mysteriousness and intrigue of a
We reimagined how the Mountain Collective looks and feels.
We showed the world that this is more than a pass—it’s the entryway to the
greatest secret on any mountain.